The need to stay in constant Communication with Customers

The ongoing COVID-19 pandemic has changed the world. With the first outbreak, the whole world came to a standstill as countries shut down. Borders were closed, air travel was stalled and shelter-in-place orders were issued.

Although the whole world was shut down, businesses realized for the first time that although everyone was sheltered in place, services and products still needed to be provided to the millions stuck at home. As a result, businesses hurried to join the digital revolution, embracing digital transformation as a means to survive. A lot of activities that would have been performed in-person were transformed to allow people to complete these activities using technologies. For example, video conferencing platforms like Zoom and Microsoft teams were heavily utilized as a means of communication which replaced the need for in-person meetings. Electronic Signature platforms like DocuSign allowed parties to electronically sign documents instead of signing documents in-person. Real Estate platforms like Zillow enabled Virtual tours to allow customers to view houses without having the realtor conduct a tour in-person. Businesses that once did not have e-commerce stores were forced to establish e-commerce stores to sell products and services to their customers. These are just a few examples of areas by which businesses have adapted in order to survive and to ensure continuity.

Two years into the pandemic and yet with another wave of COVID, it is very easy in a bid to survive to lose contact with your clients after the initial deal has been closed. It is critical that businesses remain in communication with their clients and prospects. The proverb “Out of sight, out of mind” is very true. Not staying in contact with your prospects and clients could have serious implications for businesses. At the end of the day, clients and prospects are people too. We tend to remember interactions and communication from the businesses and brands that keep in touch more than those that do not. It is important, now more than ever to ensure that you reach out to your clients and prospects. Although the warm personal touch may no longer occur in-person, it can still occur over the phone, video conference, SMS or even an email. A wide array of technologies is now available to your business to reach out to your customers and prospects virtually.

Sending a promo or even a business update can help. You can even send them a message to check in on them by sending a positive message to let them know your business cares about them. You can even send them birthday or anniversary messages which shows that your business cares. As people, we all have fears and concerns and a positive message from your business can be a turning point; one that shows that your business cares about them. This tends to uplift one and encourages clients and prospects reminding them that we are all in this together.

This is what differentiates brands or businesses that will last long after this pandemic.

What are you waiting for? Reach out to your clients and prospects today. They are people just like you and I. They will appreciate and remember your business for it.

If you need help identifying which technology is right for your business that enables you to remain in constant communication with your clients and prospects, our team can help. Contact us today.